DemandTec Announces MyDemandTec, Industry's Most Comprehensive Consumer Demand Management Solution
SAN CARLOS, Calif.– May 18, 2004 – DemandTec Inc., the global leader in Consumer Demand Management (CDM) software, today announced MyDemandTec™, a CDM solution enabling retailers and consumer packaged goods manufacturers to optimize every merchandising decision for immediate and measurable gains in sales, profit and supply chain efficiency. MyDemandTec delivers the best–of–breed analytic and modeling capabilities contained in DemandTec 4™, together with business partner collaboration and access to relevant information from within and outside the enterprise.
Never before have this application functionality, state–of–the–art optimization science, and robust technical platform been brought together in one offering. MyDemandTec includes applications that transform how retailers determine, set and manage shelf prices, design and execute promotions, and manage pricing and promotions across the product lifecycle including new product pricing and markdowns. MyDemandTec leverages optimization and analysis techniques to provide deep insight into consumer demand and dramatically increase merchandising effectiveness.
"MyDemandTec is a breakthrough for our industry," said Dan Fishback, President and CEO of DemandTec. "The business results our customers have achieved with DemandTec 4 have been significant, and our software has been recognized as delivering more strategic value than any other in the retail industry. MyDemandTec provides the user what they need, when they need it, and adds an important dimension in how we deliver our software and science, while further enhancing the competitive advantage we provide our customers."
DemandTec Price™, DemandTec Promotion™, and DemandTec Markdown™ comprise the flagship applications within MyDemandTec, applications that were ranked first in strategic value by RIS News (see January 12, 2004 press release "Retailers Vote DemandTec as Leading Vendor in RIS News"). Wrapped around these applications is a web–based user interface that brings together merchandising optimization functionality and business intelligence, external data feeds, enterprise–class security and integration with legacy applications. DemandTec's application integration platform, DemandTec Openlink™, manages real–time integration with legacy applications such as ERP, supply chain, and merchandising execution software.
At the core of MyDemandTec is DemandTec Science™, the most accurate, comprehensive optimization and modeling platform in the industry. Able to handle large volumes of data from multiple sources, including POS, transaction log, syndicated, and loyalty data, DT Science provides analytics that drive insight into consumer behavior that is typically hidden in tens of thousands of transactions and products. DT Science also provides customer insight based on discrete market basket analysis and product affinities, enhancing the retailer's ability to understand their customers and market and sell to them more effectively.
MyDemandTec is expected to be generally available for deployment in the second half of 2004.
About DemandTec
DemandTec's Consumer Demand Management software helps retailers and consumer products manufacturers strategically plan, optimize, and execute demand–driven merchandising and marketing programs based on a quantified understanding of consumer demand. Retailers have ranked DemandTec #1 in Strategic Value, Customer Satisfaction, and Quality of Service among the top 50 retail software vendors in the 2004 RIS Leaderboard survey. DemandTec customers include B&Q, Best Buy, Brookshire Grocery Company, Duane Reade, H–E–B Grocery Co., Longs Drugs, Monoprix, RadioShack, and Safeway. DemandTec software is provided via the IBM On Demand program. For more information, please visit www.demandtec.com
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