DemandTec Wins Multi–Year Contract for H. E. Butt (HEB)
Texas Grocery Chain Improves Competitive Position with DemandTec
SAN CARLOS, CA – February 23, 2003 – DemandTec Inc., the leading provider of Demand Based Management (DBM) software today announced that H. E. Butt Grocery Company (H-E-B) has signed a multi–year contract to license the DemandTec 3» software platform, and to use its advanced application, DemandTec Price», to enforce pricing strategy and assist in determining prices throughout all of its 300 stores in the U.S.
"DemandTec is by far the best solution provider of all the vendors we evaluated," said Scott McClelland, Chief Merchandising Officer at H–E–B. "From the beginning, the DemandTec team has contributed strong retail experience and shown a solid commitment to our success. The dynamic rules engine in DemandTec 3 has enabled us to implement consistent pricing strategies that contribute to the growth of our business."
H–E–B has worked closely with DemandTec since 2001 to determine the right balance of pricing rules to meet long-term financial goals for the company. DemandTec 3 enables H–E–B to measure pricing decisions before execution and assist in strengthening their price image of delivering low prices to customers every day.
"At H–E–B, we expect a lot from solutions providers. They must be able to provide world–class support at every level, and the platform itself must be fast, powerful and highly scalable to give us uninterrupted service as our business grows in size and complexity," said Don Beaver, CIO for H–E–B. "DemandTec exceeded our expectations on both counts."
DemandTec 3, the leading DBM software solution for price and promotion, provides retailers and manufacturers with a clear understanding of consumer demand based on rigorous analysis of consumer buying preferences and pricing history contained within PointofSale (POS) data. DemandTec Price and DemandTec Promotion analyze and forecast the impact of price and promotion changes on every item in every store, including competitive, substitutive and complementary items, and determine the best balance of merchandising decisions to maximize sales, profits and price image.
"We're very pleased for the opportunity to strengthen our long-term relationship with H–E–B over the next three years," said Dan Fishback, President and CEO of DemandTec. "Their commitment to DemandTec 3 is really a reflection of their long tradition of providing excellent customer service and satisfaction, because now that DemandTec is assisting in guiding their daily prices, they're free to focus on creative new merchandising strategies that keep them ahead of their competitors."
About H-E-B
Established in 1905 in Kerrville, Texas, H–E–B proudly employs more than 55,000 Partners and operates 300 stores in Texas, Louisiana, and internationally in Mexico.
About DemandTec
DemandTec's Consumer Demand Management software helps retailers and consumer products manufacturers strategically plan, optimize, and execute demand–driven merchandising and marketing programs based on a quantified understanding of consumer demand. Retailers have ranked DemandTec #1 in Strategic Value, Customer Satisfaction, and Quality of Service among the top 50 retail software vendors in the 2004 RIS Leaderboard survey. DemandTec customers include B&Q, Best Buy, Brookshire Grocery Company, Duane Reade, H–E–B Grocery Co., Longs Drugs, Monoprix, RadioShack, and Safeway. DemandTec software is provided via the IBM On Demand program. For more information, please visit www.demandtec.com.
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