DemandTec Hires John Crouch as Sr. VP of Worldwide Sales

Company Adds former Blue Martini Executive to Lead Global Expansion and Manage World-Class Sales Team

SAN CARLOS, Calif. – December 2, 2003 – DemandTec Inc., the leading provider of Consumer Demand Management (CDM) software for retail and consumer goods merchandising, today announced the addition of John Crouch to the executive management team. Crouch is responsible for driving revenue worldwide, including partner relations and field sales, and will focus on expanding the sales force globally.

Crouch brings19 years of enterprise application software experience to DemandTec. For the past three years Crouch was in London, serving as VP of European Operations for Blue Martini Software, where he established the entire European presence and was responsible for sales and all field operations. Crouch led the European region to 700% year-on-year revenue gains and established it as the leading region in this fast growing eBusiness leader. Prior to that, he held the position of VP of North American Sales at Portivity, served as VP of the Western Region at Chordiant Software, and Director of Central US Sales at Scopus Technology (now Siebel Systems). Crouch began his software career at MSA selling MRP and financial systems. He holds a BS in Industrial Engineering from the University of Michigan.

"The timing is perfect to bring John on board at DemandTec, as we have aggressive growth plans for our foreign markets," said Dan Fishback, president and CEO of DemandTec. "John has a proven track record for building successful sales organizations and brings deep industry expertise to DemandTec. We look forward to John and his team driving the company's expansion worldwide by leveraging our success to date."

"The CDM space is poised for explosive growth and DemandTec is clearly the leader," said John Crouch – Sr. VP of Worldwide Sales. "No one has the market traction, product strength or successful customer base that DemandTec has. I'm delighted to join DemandTec at this exciting time."

About DemandTec
DemandTec's Consumer Demand Management software helps retailers and consumer products manufacturers strategically plan, optimize, and execute demand–driven merchandising and marketing programs based on a quantified understanding of consumer demand. Retailers have ranked DemandTec #1 in Strategic Value, Customer Satisfaction, and Quality of Service among the top 50 retail software vendors in the 2004 RIS Leaderboard survey. DemandTec customers include B&Q, Best Buy, Brookshire Grocery Company, Duane Reade, H–E–B Grocery Co., Longs Drugs, Monoprix, RadioShack, and Safeway. DemandTec software is provided via the IBM On Demand program. For more information, please visit www.demandtec.com

All trademarks or registered trademarks are property of their respective owners.