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Charles Davis, Vice President of Strategy & Analytics at Food Lion, LLC
Charles discussed how the retailer traditionally had a one size- fits-all approach, with every store looking the same. Then, in the 1990s, competition caused the retailer to customize its stores to meet specific customer needs. Food Lion analyzed and segmented its customer base, grouped stores with similar customer demographics into clusters and then created a family of banners, including Food Lion, Bloom, Bottom Dollar, Harvey’s and Reid’s.
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