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Craig Hodnett, VP of Category Management, Cadbury-Schweppes Americas Beverages
Craig talks about how using insight generated by DemandTec applications, Cadbury-Schweppes and Food Lion jointly determine the optimal inventory and pricing, and eliminate what Hodnett referred to as “dead space”. “Speed to shelf is a real differentiator, and this gives Food Lion an edge. In 2005 it took us an average of 79 minutes to design a planogram. In 2006 it took 73 minutes. In 2007, it took 12,” he said.
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