DemandTec and Industry Leaders to Showcase Strategies and Best Practices for Consumer Demand Management at DemandBetter 2008
Mark your calendar. Save the date. DemandTec's sixth annual user conference is coming back to San Francisco April 22-24, 2008 at the JW Mariott Hotel. Our 2007 conference drew executives from retail and consumer products companies around the world who shared strategies and best practices in consumer-centricity.
The conference featured in-depth product, science and customer case study sessions-all designed to help DemandTec partners and retail and manufacturer customers deliver superior merchandising, sales and marketing results based on an actionable understanding of consumers themselves, consumer demand and their competitive marketplace.
For more information on DemandBetter 2008, please contact events@demandtec.com. Read more about the DemandBetter 2007 Conference.
Tuesday, April 22 | Wednesday, April 23 | Thursday, April 24
Tuesday, April 22
Tuesday is all about fun networking activities and a reception / light dinner in the evening.
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An Afternoon at COPIA: the American Center for Wine, Food & the Arts
Located in Napa, guests will start the afternoon with a Taste of COPIA Lunch. Part cooking demonstration, part feast, part wine tasting, the signature Taste of COPIA lunch is a great way to expand your culinary horizons while enjoying a delicious meal perfectly paired with wines. Education has never tasted so good! Next, guests will enjoy a guided tour of the COPIA wine garden. The event will conclude with a wine blending workshop. Take home a bottle of wine and wonderful memories from this hands-on workshop. Using selected varietals and working with COPIA’s professional staff, you’ll create a custom blend of wine, bottle and cork it, and finish with a personalized label signed by you – the winemaker!
Buses to COPIA will depart the JW Marriott Hotel in San Francisco at 11:15 am. Guests will be returned to the hotel after the event, around 6:30 pm.
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World Class Golf at Historic Harding Park Golf Course
Join us for the 2008 DemandBetter Golf Tournament at San Francisco’s historic and legendary Harding Park Golf Course, host to both the 2007 DemandBetter Golf Tournament and the 2005 World Golf Championship.
The DemandBetter 2008 tournament will once again be a first-class event. The tournament will be complete with lunch, carts, contest holes, and a post-tournament reception. Should you wish to travel lightly and leave your clubs at home, you can rent clubs at the course. Don’t miss this opportunity to play on one of the country’s legendary urban golf courses!
Buses to Harding Park will depart the JW Marriott Hotel in San Francisco at 12:15pm and will return golfers to the hotel after the tournament. |
Networking Reception
Reconnect with existing friends and make new ones at our opening night networking reception. The reception will be held in the evening, upon conclusion of the afternoon networking activities.
Wednesday, April 23
DemandBetter 2008 Conference
Wednesday will begin at 8am and will be a full day of industry insights, best practices using DemandTec, lively discussion and debate.
Keynote: "Next-Generation Category Management"
This year's keynote address will be presented by Dr. Brian Harris, Founder of The Partnering Group. Dr. Harris initially introduced the philosophy and methods of Category Management to consumer packaged goods retailers and marketers almost 20 years ago. Since that time, Category Management has become one of the most widely used business methods in this industry. It is used globally, by all sectors, across all major channels and by companies large and small.
Dr. Harris’ presentation at this important conference will focus on these themes:
- Category Management accomplishments and challenges in its first 20 years
- The continuing evolution of Category Management
- A new model of Category Management to meet changing industry needs
Dr. Harris will also provide his recommendations on what retailers and manufacturers need to do to fully leverage the “next generation” of Category Management methods. |
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While the agenda continues to be refined, here are some of the sessions we are planning to facilitate together with industry experts and DemandTec customers.
Industry Analyst Presentations:
Presentations by some of the industry’s leading analysts, including:
Retail Sessions:
Manufacturer Sessions:
Cross-Industry Sessions:
- Reporting and Analysis with DemandTec
- Quantifying the Value of Your DemandTec Solution
- Models for Manufacturer-Retailer Collaboration Using DemandTec
- Presentations by business partners and DemandBetter Sponsors, including Precima and Booz Allen Hamilton
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Dinner at the Historic Flood Mansion
The day will conclude with a special dinner at the James Leary Flood Mansion in Pacific Heights in San Francisco. With stunning panoramic views that sweep from the Golden Gate Bridge to Alcatraz and beyond, the James Leary Flood Mansion is considered one of the most beautiful examples of domestic architecture and is the perfect setting to conclude the day.
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Thursday, April 24
Customer Advisory Board (CAB)
We recommend that each company have one strategy/executive level and one person per application you are using join us for Thursday’s Customer Advisory Board (CAB). The CAB is designed to be a frank, facilitated discussion of DemandTec’s product roadmap and development priorities.
Both a continental breakfast and lunch will be served, and the session will conclude by 2pm. |
