HEB - Connecting with Customers

Jumping into the top 10 this year is the HEB Grocery Co., the San Antonio, Texas-based grocer with more than 300 stores in Texas and Mexico. Known for its savvy marketing and strong community relationships, HEB does exceptionally well in serving its diverse markets.

Activities such as asking customers for recipe submissions to HEB’s new cookbook, its commitment to battling hunger in its surrounding communities, and the establishment of summer reading clubs are just some of the ways in which HEB has connected with its customers.

The company’s no technology slouch, either, as evidenced by its venture into new areas that include choosing Dell as its standard technology infrastructure for point of sale, DemandTec for its price management software, and automated health and benefit solutions for its workforce.