Duane Reade Drugstore Chain Signs DemandTec For Pricing Optimization

September 9, 2003

New York drugstore chain Duane Reade licensed DemandTec demand­based management software for retail merchandising, the vendor said on Monday.

Under the multi­year agreement, Duane Reade will roll out DemandTec 3 software across its 237 drugstores. The product will be used to manage and optimize pricing strategies.

The retail chain selected DemandTec because of the software's ability to define rules and strategies, and then optimize to obtain the best set of prices, DemandTec officials said.