DemandTec Targeted Marketing™

 

One platform.  One integrated solution.  Perfect alignment.

 

Hitting a moving target isn't so easy when your merchandising and marketing teams aren't perfectly aligned.

 

Take the lead in reaching specific shopper segments with DemandTec Targeted Marketing™.  One set of services.  One common platform.  One customized solution that brings merchandising and marketing together to make more customer-centric decisions.

 

Now you can plan, execute, and track both one-to-one and mass marketing campaigns while keeping in-store campaigns in perfect alignment.  The result?  A deeper understanding of shopper loyalty, more insights into shopper segments, and a more collaborative approach to maintaining your competitive edge.

 

Benefits

 

Better response rates across all marketing tactics

More customer loyalty through highly relevant offers

Visible improvements to marketing ROI

 

Capabilities

 

Image Item Analysis

Shopper Segmentation

Zone Analysis