Total Trade Optimization

 

A macro-level planning view.  A detailed focus on your most valuable customers.

 

Improve strategic trade investment decisions with more precise and accurate predictions of volume and profitability.

 

With Total Trade Optimization, you can incorporate both a top-down and a bottom-up approach to planning.  Create strategic plans at the macro level, and get precise, detailed analysis of your most valuable customers.

 

Through core Trade Promotion Optimization components that include predictive analytics, you'll get a wider perspective on strategic level planning, customer level planning, and shopper insights.  Collaborate with retailers with a comprehensive overview of category plans that incorporate all activities – communicating through a common language and a consistent set of assumptions.

 

Benefits

 

Save time while improving optimization

Effectively allocate trade dollars

Improve internal coordination

Collaborate more efficiently with key retailers

Quickly adapt to marketplace shifts

 

Capabilities

 

Advanced Deal Management

Customer Trade Planning

Shopper Insights

Strategic Trade Planning