DemandTec Total Trade Optimization™
A macro-level planning view. A detailed focus on your most valuable customers.
Improve strategic trade investment decisions with more precise and accurate predictions of volume and profitability.
With DemandTec Total Trade Optimization™, you can incorporate both a top-down and a bottom-up approach to planning. Create strategic plans at the macro level, and get precise, detailed analysis of your most valuable customers.
Through core Trade Promotion Optimization components that include predictive analytics, you'll get a wider perspective on shopper insights. Collaborate with retailers with a convenient overview of category plans that incorporate all activities – communicating through a common language and a consistent set of assumptions.
Benefits
Save time while improving optimization
Effectively allocate trade dollars
Improve internal coordination
Collaborate more efficiently with key retailers
Quickly adapt to marketplace shifts
Capabilities
Strategic Trade Planning
Customer Trade Planning
Shopper Insights
Deal Management