DemandTec Assortment Optimization

 

No more guesswork.  The best assortment for each location.

 

The best assortment is the one shoppers expect to see on your shelves, but also the one that delivers the best profits.  So why make guesses?

 

DemandTec Assortment Optimization offers a collaborative approach for defining localized merchandise assortments through a complete understanding of what drives buying decisions – incorporating shopper demand, space, productivity, and profitability.

 

Now you can offer items that meet unique demands or targeted shopper segments.  You'll know exactly which items you can replace or substitute for other items in your portfolio.  Most importantly, you'll understand the implications of various assortments on each customer segment.

 

With one common view of the shopper, their decision trees, and the marginal additional value of each SKU to the equation, manufacturers and retailers can work together more effectively to delight shoppers and build customer loyalty.

 

Benefits

 

Build long-term loyalty – for both the store and the brand

Boost joint sales volumes and profits

Provide more transparency and more trust in assortment discussions

 

Capabilities

 

Assortment Optimization

Strategic Pricing Assessment

Store Cluster Analysis