Science

 

Consumer behavior: quantified.

 

DemandTec Science quantifies the world's consumer behavior so business users can make better decisions. Our 31 patented science and mathematical modeling techniques provide forecasts that serve as the foundation for revolutionary insights. 

 

This foundation includes:

 

A software-based platform of product attributes and relationships, consumer decision trees, stores, and customer segments

 

Sophisticated demand modeling techniques at multiple location levels (store, RMA, customer segment) and a product hierarchy to capture optimal consumer decisions

 

Automated modeling embedded to ensure accurate models throughout time, even as market and consumer demand factors change

 

Segmentation, product affinity analysis, and other market basket analyses to understand customers and how they shop

 

Hierarchical Bayesian techniques for higher-quality insights even in the face of extremely sparse data situations

 

A suite of gradient-based optimization techniques to find optimal mathematical solutions while adhering to simultaneous business constraints