Target
"Target's been using DemandTec since 2006... We have been pleasantly surprised at the results. We are getting better returns than we expected in terms of either moving the needle on sales units, sales dollars, or gross margin in the direction that we were hoping for in each category."
– Shelley Hyytinen, Vice President of Merchandising Process and System Development
Target Corporation
Challenges
Bring more science to the art of merchandising
Fully leverage the investment the company made in guest data
Move guest insights from the marketing domain into the hands of the merchants
who own the P&L
Fully deploy and scale this process without employing an army of analytics talent
Combine store data with market data, business knowledge, and science for maximum impact
Solution
Complete suite of DemandTec retail solutions
Key Benefits
Combined user-friendly software with scientific algorithms that generate optimized decisions with predictive analytics
Helped Target merchants reap the rewards of a science-based approach to making core merchandising decisions about range and price
Improved sales units, dollars, and gross margin; enhancing customer price perception
Customer Assets
