Schwan's
Schwan's wanted to partner with a vendor that would give it a science-based approach to determine trade promotion ROI, event lift, and gross margin contribution.
Challenges
Adopt a more scientific approach for evaluating trade promotion ROI, event lift, and gross margin contribution
Make better use of advanced technologies than currently available with in-house systems and processes
Solution
Total Trade Optimization, including the Customer Trade Planning app
Key Benefits
More up-to-date insights providing access to the latest consumer demand data
Better visibility into total year category plans
Support for justifying strategic shifts in promotions and prices
Customer Assets
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| | Press Release: Schwan's Consumer Brands Deploys DemandTec's Trade Planning and Optimization |
