Grupo Pão de Açucar
"...to meet the needs of my 99 regions is very difficult since each SKU will need to be multiplied 99 times.... When you place this in an IT system, you can really get the best optimization of the final product – the right price."
– Hugo Bethlem, Executive Vice President
Grupo Pão de Açucar
Challenges
Reduce the complexity of dealing with different regional pricing rules in 20 of Brazil's 27 states
Optimize pricing at the local level, taking different local tax rules, competitors, and demographics all into account
Solution
Price Management app
Key Benefits
Better optimized price, price perception, and margins for each SKU for all 99 regions
A more holistic view of demand factors, including local VAT rules and competitive pricing
Customer Assets
 | Interview with Hugo Bethlem, EVP for Corporate Relations |
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