FreshDirect
"We first ran a pilot with DemandTec to prove that the concept of price optimization would work.... We proved that it works, and now we have much better control over our data."
– Marc Rubin, Senior Director of Pricing & Category Management
FreshDirect
Challenges
Improve pricing with margin goals in mind
Develop a better understanding of projected consumer demand for each product
Price products with a better understanding of competitive pricing realities and constraints
Solution
Price Management app
Key Benefits
Optimize categories
Improve competitive position
Quickly react to cost and competitive changes
Improve management of operational pricing issues, including pricing relationships, such as line groups, good-better-best strategies, and size/brand relationships
Customer Assets
