Exito

 

"DemandTec has greatly helped us to better approach customers in the sense that we are able to have more assertive prices at the point of sale."

 

– Sandra Girleza Vargus Agudelo, Admin. Prices and Business Process
Almacenes Exito S.A.

 

Challenges    

 

Better understand consumer price perception and purchase behavior at the point of sale in order to increase margin contributions

Improve price image and enhance competitive positioning in the marketplace

 

Solution

 

Price Management app

 

Key Benefits

 

Implemented more assertive pricing policies while maintaining the integrity of the brand

Improved understanding of competitive pricing and how it impacts pricing strategy

Developed a more holistic view of the category

Enhanced internal coordination between the pricing team and category managers

 

Customer Assets

 

	Interview with Sandra Agudelo, Prices and Business Process