Ahold USA

 

"Having an integrated approach to pricing and promotion is huge for our business."

 

– Kim Richardson-Roach, Ahold USA

 

Challenge

 

Managing everyday price and promotion across the entire product life cycle customized per store and customer segment

 

Solution

 

End to End Promotion Management

 

Key Benefits

 

Boost response rates with highly targeted promotional offers and events

Create more effective promotions with detailed and accurate planning forecasts

Communicate consistently, delivering specific messages across customer touchpoints

Operate more effectively, internally and with trading partners

Accurately track performance, in-flight and post-promotion

 

Customer Assets

 

Interview with Kim Richardson-Roach, Ahold USA

   
Press Release: DemandTec to Expand Work with Ahold USA
   
Press Release: Ahold USA Chooses DemandTec Price™ and DemandTec Promotion™ Software for Consumer–Centric Merchandising