Our Customers
At DemandTec, our customers are the reason we
innovate—and listening is how we lead.
We partner closely with retailers and suppliers to understand their real-world challenges and turn those insights into solutions that deliver measurable outcomes. By working alongside pricing, merchandising, finance, and supplier teams, we help organizations make smarter decisions across pricing, promotions, markdowns, and trade funds—together and with confidence.
Years of innovation
Retail banners
Users globaly
CPG/Broker partners
HOW WE LISTEN
Listening is foundational to how we build, evolve, and deliver value.
Through ongoing conversations, implementation feedback, user groups, and measurable outcome reviews — we translate insights into practical, science-based solutions.
We work closely with pricing teams, merchants, finance leaders, and supplier partners to understand their real-world challenges and growth ambitions.
By listening continuously — not just at go-live — we ensure our platform evolves in step with our customers' needs.
- Customer Advisory Board — Annual deep dive on roadmap
- Quarterly Business Reviews — Performance & alignment
- NPS/CSAT Surveys — Continuous satisfaction tracking
- Conferences & SIGs — Community and user groups
WHO WE SERVE
Large and mid-size retailers and manufacturers operating in complex, competitive markets —where pricing, promotions, markdowns, and trade investments must work together to drive profitable growth.
We partner with organizations that need enterprise‑scale decision support, measurable financial impact, and stronger collaboration between retail and supplier teams.
Retailers
Managing large, multi‑format assortments who must balance margin, price image, and promotional effectiveness across thousands of SKUs
CPG Manufacturers & Suppliers
Looking to maximize trade ROI, improve promotion performance, and collaborate more effectively with retail partners
Pricing, Merchandising & Promotions Teams
Seeking to replace manual workflows with science‑based optimization and faster execution cycles
Finance & Revenue Management Leaders
Needing defensible, transparent results they can stand behind with confidence—backed by sustained ROI
ROI REPORTED BY OUR CUSTOMERS
Measurable, enterprise-level returns across pricing, promotions, and trade.
Gross Margin Increase
Convenience Store
Pricing
Creative Assets Managed
Multi-Division Retailer
Promotions
Reduction in Deal Errors
Food & Beverage Manufacturer
Collaboration
Reduction in Reconciliation Errors
Outsourced Retail Services
Collaboration
Payback Period
Convenience Store
Pricing
WHO WE SERVE
Real Outcomes. Real Customers.
WHY LEADING RETAILERS & CPGS TRUST DEMANDTEC
Customer-validated strengths drawn from real interviews and performance data.
Best-in-Class Collaboration & Deal Management
Consistently rated the industry's strongest collaboration platform — a capability no competitor can match. The single source of truth for all trade activity.
The Irreplaceable System of Record
Customers describe DemandTec as their authoritative hub for deals, contracts, and institutional knowledge — saving teams hours weekly and dramatically reducing risk.
Seamless Multi-Module Integration
One of few platforms globally that unifies collaboration, forecasting, and pricing in a single workflow — simplifying operations and strengthening cross-functional alignment.
Exceptional Customer Service
Customer service is the highest-rated dimension across every interview. Deep retail expertise and a true partnership mindset keep customers expanding their usage.
Industry-Leading Integrations
DemandTec fits naturally into complex retail and CPG technology ecosystems — connecting upstream and downstream systems for cleaner data and faster decisions.
Flexible, Configurable & Built Around You
Retailers and CPGs consistently praise DemandTec's configurability and willingness to tailor workflows to strategic priorities — a trusted partner, not just a vendor.
Proven ROI & Margin Impact
Customers report measurable financial value — from improved margin performance to faster recommendations and higher sales, backed by 25+ years of demand science.
A reliable, integrated platform that drives real business outcomes.
Customers stay because DemandTec makes their work faster and more connected — and the partnership is as strong as the technology.
Ready to join the DemandTec customer community?
Partner with the platform trusted by leading retailers and CPGs.
Drive smarter pricing, stronger promotions, and real margin growth.