Cultivate and Build Brand Loyalty with DemandTec
Refine merchandising and marketing plans by analyzing loyalty program data. Select the right items and then optimize prices based on segment preferences, product affinities, market basket analysis done over multiple trips, cherry-picking analysis, and long-term assessments of lifetime customer value.
- Some loyalty programs drive loyalty; others just erode margins with frequent discounts.
- Mine card data to understand how different segments shop over time. Are certain items only purchased when they are on the card program? Do customers respond differently to discounts vs. points?
- Identify cherry-pickers, but conduct lifetime value analysis to determine if other buying behaviors add up to a higher-value customer relationship.
Example of market basket analysis of high value customers:
For more information about cultivating and building brand loyalty, you may contact us via info@demandtec.com or by phone at 650-226-4600 |
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info@demandtec.com
650-226-4600
Resources
Learn more about cultivating and building brand loyalty from our series of informative whitepapers.
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