DemandTec

Webinars

Collaboration 2008: New Attitudes and Best Practices for Retailers and CP Manufacturers

Date: January 8, 2008
Length: 58 Minutes
Presenters: Marc Dietz and Armen Najarian, DemandTec and Johan A. Sauer, Principal, Booz Allen Hamilton

The term collaboration, referring to joint efforts undertaken by retailers and their suppliers in order to achieve win-win business results, is one that has been frequently debated in our industry. Some believe in it wholeheartedly, others believe it is impossible. This webinar will highlight changing perceptions of collaboration based on a new industry survey published by DemandTec, Booz Allen Hamilton, and the TPMA in November, 2007. Further, discover new capabilities to collaborate on trade promotion plans to improve efficiency and effectiveness for both the retailer and their supplier. And finally, see a sneak peak into the groundbreaking presentation upcoming on January 13th at NRF - Consumer-Centric Strategies: Retailers Collaborating with Suppliers. A joint presentation by Food Lion, LLC, Cadbury-Schweppes Americas Beverages, and DemandTec.

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