DemandTec

Webinars

DemandTec Webinar: Who is Driving Trade Effectiveness?

Date: Thursday, September 18, 2008, 2:00 pm EDT, 11:00 am PDT
Length: 1 hour

View the Webinar: Who is Driving Trade Effectiveness?

Webinar Description:

According to new research from AMR, sponsored by DemandTec, top Food & Beverage firms are outpacing their Non-Food industry counterparts in trade promotion effectiveness. The leaders’ advantage spans several key promotional tactics, and is enabled by technology deployed across the organization.

Which companies are the most successful? What makes them better? How can your firm emulate or exceed their leading performance? How can this benefit your shareholder value?

Join us to learn what more than 100 CP industry executives have to say, and what Wall Street analysts and retailers think about these performance leaders. Then, discover how to apply tools and techniques to enhance your company's trade effectiveness.

Key Discussion Points:

• How demand-shaping activities, including promotion management activities, list-price management and new product introductions intended to lift sales are rising in importance at the expense of sales incentives.
• Reasons why food and beverage firms are more confident that their trade spending levels are on target, as compared to consumer products firms.
• Why price promotions remain the largest share of the trade spending mix for both food and beverage firms and consumer products firms.
• How more than half of respondents report using predictive simulations and optimization tools to calculate baseline volume and projected case lift for planned trade promotions.

Sponsored by DemandTec

.