Webinars

On-Demand Webinars

Retail

Best Practices in Retail Promotion Planning and Execution

Length: 60 minutes
Elizabeth Magill, Senior Manager, Retail Industry Marketing, DemandTec
Sean Spillane, Partner, Accenture
Ken Dickman, Partner, Accenture

line

Too Many SKUs? Get rid of the clutter. Advanced SKU Rationalization.

Length: 99 minutes
Kevin Sterneckert, Research Director, Retail, AMR Research
Derek Smith,
VP, Retail Industry Marketing, DemandTec

line

Improve Price Perception without Giving Away the Store

Length: 60 Minutes
Brian Crain, Director, Consulting Services
Todd Carlton, Sr. Director, Consulting Services

line

Private Label Strategies that Drive Growth

Length: 48 Minutes
Kim Desmond, SVP, Professional Services, DemandTec
Steven Gojak - Research Associate, Cleveland Research Company

line

Proven Solutions for Promotions Planning and Execution

Length: 60 Minutes
Dan Pahomi, VP, Retail Industry Marketing, DemandTec
Margaret Byrne, Senior Solutions Director, DemandTec

line

Customer Insights at the Point of Decision

Length: 60 Minutes
Kevin Sterneckert, Research Director, Retail, AMR Research
Patrick Rohrbasser, Managing Director, Emnos
Craig Silverman, VP Strategy, DemandTec

line

Keeping Ahead of the Competition with nextGEN Category Reviews

Length: 50 Minutes
Mike Taylor, Sr. Director, World Wide Solution Consulting, DemandTec
Paul Christman, Executive Vice President, Retail Consulting Practice, Winston Weber & Associates, Inc.

line

Pricing for Category Growth and Customer Value: The nextGEN of Retail Price Optimization

Length: 60 Minutes
Ben Pivar, Vice President, North America Technology Services Supply Chain Lead, Capgemini
Derek Smith, Vice President, Retail Industry Marketing, DemandTec, Inc.

line

Best Practices in Managing an End-to-End Promotion Process

Length: 45 Minutes
Dan Moe, Former VP of Merchandising Operations and Pricing at Best Buy
Elizabeth Magill, Sr. Manager, Retail Industry Marketing, DemandTec

line

Science Meets Assortment Optimization: Tune the Mix to Local Demand

Length: 45 Minutes
Derek Smith, Vice President, Retail Industry Marketing, DemandTec, Inc.
John Carlson, Managing Director, Cannondale Associates

line

Discover Markdown Optimization Best Practices for this Holiday Season and Beyond

Length: 62 Minutes
Marc Dietz, Vice President, Marketing, DemandTec, Inc.
Kevin Sterneckert, Research Director, Retail, AMR Research
Joe Skorupa, Editor-in-Chief, RIS News

line

Best Practices to Localize, Differentiate, and Win: Customer-centric Strategies that Separate Retail Winners from the Laggards

Length: 60 minutes
Paula Rosenblum, Managing Partner, Retail Systems Research
Allen Pogorzelski, Director, Product Marketing, DemandTec
Brian Ross, General Manager, Precima

line

How to Align Price and Promotion Optimization with Loyalty Initiatives for Long-term Customer Satisfaction

Length: 60 Minutes
Marc Dietz, VP of Product Marketing at DemandTec

line

Using Price and Promotion Optimization to Win in Today’s Economy

Length: 60 Minutes
Marc Dietz, VP of Product Marketing at DemandTec
Nikki Baird, Managing Partner, RSR Research

Consumer Products

Finding True North in Trade Analytics Adoption

Length: 62 minutes
Bob Houk, Author of Trade Promotion Marketing
Polly Rowland, Former Director of Sales Strategy, Kraft Foods
Armen Najarian, Senior Director, CP Industry Marketing, DemandTec

line

Innovation through Predictive Analytics: Preparing Your Organization for Market Success

Length: 57 Minutes
Armen Najarian, Sr. Director, CP Industry Marketing, DemandTec
Jon Van Duyne, Principal, Booz & Co.

line

Trade Promotion Effectiveness:
Retailer Perspectives and Manufacturer Implications

Length: 96 Minutes
John Carlson, Managing Director, Cannondale Associates
Armen Najarian, Sr. Director, Industry Marketing, DemandTec

line

Who is Driving Trade Effectiveness?

Length: 56 Minutes
Lora Cecere, Vice President, Consumer Products, AMR Research
Armen Najarian, Senior Director, Product Marketing, DemandTec

line

Collaboration 2008: New Attitudes & Best Practices for Retailers & CP Manufacturers

Length: 60 Minutes
Marc Dietz, VP of Product Marketing at DemandTec
Armen Najarian, Director of Product Marketing at DemandTec
Johan Sauer, Principal at Booz Allen Hamilton

line

Trade Promotion Optimization for CP Manufacturers

Length: 60 Minutes
Marc Dietz, VP of Product Marketing at DemandTec
Armen Najarian, Director of Product Marketing at DemandTec

line

Winning at The Moment of Purchase

Length: 54 Minutes
Armen Najarian, Director of Product Marketing at DemandTec
Johan Sauer, Booz Allen Hamilton

 

 
 

Next Steps

Call 650-645-7100

nextGEN

nextGEN Webinar Series

DemandTec and other industry luminaries share thought leadership, best practices and techniques to help retailers benefit from the next generation of merchandising and marketing optimization.

» Learn more