Industry Solutions

 
 
 

DemandTec Lifecycle Price Optimization™

Price the entire store

With DemandTec, pricing can become a more strategic component of your overall merchandising strategy. Move away from pricing based on cost-plus strategies or merely reacting to competitors’ pricing: Leverage powerful consumer, demand, and market insight to price every item in the store.

With DemandTec Lifecycle Price Optimization, you can optimize pricing to drive sales, volume, and profit while maintaining your price image. You can improve efficiency by automating cumbersome, time-consuming pricing tasks. And, crucially, you can gain valuable new insights into how your customers really shop.

A comprehensive price management solution

DemandTec Lifecycle Price Optimization includes integrated software and analytical services that can be deployed independently or in concert as a complete solution. This enables you to price any kind of items strategically at any stage in their lifecycle. All services reside on the DemandTec Platform™, and are available through a single personalized portal.

Everyday Price Optimization
Use optimized prices to achieve sales, volume, profit, and price image objectives.

Everyday Price Management
Boost efficiency by automating the most time-consuming pricing tasks.

Markdown Optimization
Plan and optimize pricing, profit, and inventory levels for items leaving the assortment.

Promotion Planning & Management
Improve promotional responsiveness by targeting based on zone, store, geography, or specific customer segments.

Consumer Insights Basic
Gain an in-depth view of customer baskets and item affinities to develop strategies to drive basket pull-through—and make better decisions about promotions.

Advanced Consumer Insights
Gain deep, analytic insight into your customer segments, how they respond to merchandising alternatives, and what triggers their behavior, including response to promotional levers.

Strategic Pricing Assessment
Analyze historical sales to understand how consumers respond to price changes and how you’re positioned relative to the competition.

Private Label Opportunity Assessment
Use this capability to understand which private label categories are performing to expectations and which need course correction.

Store Cluster Analysis
Apply sophisticated statistical techniques to identify store-level pricing variables and develop store profiles, and group stores into pricing zones to deliver maximum value.

Optimize pricing while maintaining price image

Leverage the most advanced science in the industry, with store/SKU-level modeling, optimization that captures the elasticity of each item, cannibalization, and a host of other causals to deliver an unparalleled level of accuracy—and support sales, volume, and profit goals.

Improve efficiency by automating tedious pricing tasks

Realize the significant time savings and greater accuracy made possible by automated price maintenance—and enjoy a new level of cost- and competitor price change-driven pricing management.

Gain new insights into how your customers shop

Quickly analyze the potential tradeoffs for different price points and evaluate opportunities to shift demand among brands and SKUs—in a highly graphical, easy-to-read format.

 

 

Get Started Today

Are you ready to understand your shoppers at a new level with DemandTec Shopper Insights? Take the next step.

For more information, call 1-650-645-7100 or request information online.

 
 

Next Steps

Call 650-645-7100


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Giant-Carlisle

John Lerch
Director of Retail Strategies