DemandTec for Retail:
Consumer-Centric Merchandising and Marketing
DemandTec solutions enable retailers to take a consumer-centric approach to pricing, promotion, assortment planning, and other merchandising and marketing strategies. Based on a holistic understanding of consumer demand, consumer segments, and retail market dynamics, DemandTec solutions help retailers to improve their price image and strengthen customer loyalty while achieving their sales, volume, and profit goals.
Today, more than two dozen of the most successful names in retail depend on DemandTec, including: Advance Auto Parts, Best Buy, Circle K Stores, Giant-Carlisle, H-E-B Grocery Co., Monoprix, Safeway, and Wal-Mart.
DemandTec offers four Consumer-Centric Merchandising and Marketing solutions for retailers:
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DemandTec Lifecycle Price Optimization™
- Leverage rules-based pricing and price optimization to price items across the product lifecycle, including new items, regular retails, promoted items, and clearance items
- Respond strategically to constantly changing costs and competitive price changes with streamlined price maintenance
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DemandTec End-to-End Promotion Management™
- Forecast and evaluate multiple promotion scenarios to improve the profitability of each promotion
- Collaborate with manufacturers based on your rules of engagement to create more profitable deals while eliminating time-consuming, manual processes
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DemandTec Assortment & Space™
- Leverage a granular understanding of consumer demand to tailor assortments by local market
- Link pricing and assortment decisions in what-if scenario
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DemandTec Targeted Marketing™
- Integrate segmentation and other customer analytics into pricing, promotion, and assortment decision
- Identify new customer insights used in both merchandising and marketing vehicle
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