DemandTec

Industry Solutions

DemandTec Solutions Help Retailers and Consumer Products Manufacturers Understand, Predict, and Shape Consumer Demand

The common denominator between retailers and consumer products manufacturers is the consumer standing at the shelf considering a purchasing decision. This “moment of truth” is driven by many factors and it has many implications. Will she select Brand A or Brand B? Will she find what she needs? Will she see a price that makes her go across the street? Understanding consumer behavior is critical for both retailers and consumer product manufacturers to influence this “moment of truth.”

Whether used independently or collaboratively with trading partners, DemandTec provides solutions to help.

For retailers, DemandTec helps companies make optimal pricing, promotion, assortment, space, and marketing decisions with a comprehensive suite of solutions for Consumer-Centric Merchandising and Marketing.

• DemandTec Lifecycle Price Optimization™
• DemandTec End-to-End Promotion™
• DemandTec Assortment & Space™
• DemandTec Targeted Marketing™

For consumer products manufacturers, DemandTec helps to optimize and effectively collaborate with customers on win-win price and promotion plans at the account- and headquarters-level with this solution for Consumer-Centric Sales & Marketing:

• DemandTec Trade Effectiveness™