DemandTec Trade Planning & Optimization™
Don’t Just Compete in Your Category, Conquer It.
- Gain a superior understanding of consumer behavior at the shelf
- Predict everyday price and promotion scenarios using a single application
- Leverage complementary analytical services to dig deeper
Consumer products manufacturers face mounting pressure to deliver price and promotion strategies that support brand goals and drive total category growth. However, traditional approaches to trade planning have focused on the manufacturer’s own perspective, leaving insights such as private label cannibalization and total category profitability as an afterthought.
The game has changed, and manufacturers must now build trade promotion plans that address the strategic objectives of all trading partners. Through DemandTec Trade Planning & Optimization™, manufacturers can leverage a science-based software application and related services to understand, plan and accurately predict pricing and promotion strategies in a risk-free environment.
DemandTec Trade Planning & Optimization™ comprises several software and analytical services that work independently or in concert together.
Using this collection of capabilities, consumer products manufacturers can achieve planning effectiveness for their own brands and the categories in which they serve.
Two integrated DemandTec software services support the solution:
Promotion Planning & Optimization
Understand and predict never-tried-before promotions in a risk-free
planning environment.
Everyday Price Planning
Understand and predict the impact of everyday price advances and buydowns.
Each analytical service is designed to either stand alone or work in concert with DemandTec software services to provide a more complete picture.
Promotion Response Analysis
Quantify and visualize the promotion response due to temporary price reductions,
displays and other advertising drivers.
SKU Rationalization
Analyze SKU proliferation and remove redundant items to promote category growth.
Price Response Analysis
Quantify and visualize the impact of price changes on sales, profit, and revenue for
items, brands, and retail categories.
Event Variance Analysis
Compare forecast and actual event volumes, including performance
execution adjustments.
Event Scorecard Analysis
Analyze past promotion ROI delivered to the manufacturer and retailer.
Gain a Superior Understanding of Consumer Behavior at the Shelf
For both retailers and manufacturers, a consumer’s decision at the shelf – at the first moment of truth – is the common denominator for both parties. Understanding which promotion stimuli a consumer will respond to, and what decision he or she may ultimately make has immense profit implications. Developing this intimate understanding of consumer demand requires a scientific understanding of the category, founded on the elasticity and cross-elasticity of every item in the category. DemandTec has pioneered the use of advanced econometric modeling to help consumer products manufacturers more accurately predict consumer demand.
Predict Everyday Price and Promotion Scenarios Using a Single Application
Through a user-friendly Software-as-a-Service application, business users can perform what-if analyses and hone optimal price and promotion plans for their respective product portfolios.
Leverage Complementary Analytical Services to Dig Deeper
DemandTec analytical services help uncover the deeper business insights that help influence and shape pricing and promotion strategies.
Get Started Today
Ready to learn what consumer-centric trade planning can do for your business? Take the
next step. For more information, call 1-888-221-6128 or request information online.
Datasheets
"DemandTec will enable us to engage our customers in a more strategic manner to simplify the complex process of building effective plans. We expect value to be created for our customers from the insights derived from the application. In the end, it is about driving improved category results through optimized planning and execution."
- © 2008 DemandTec, Inc.
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