DemandTec

These integrated DemandTec software services support the solution:

Trade Planning & Optimization
Understand and predict never-tried-before everyday price and promotion strategies in a risk-free planning environment.

Advanced Deal Management
Build, negotiate, submit, and archive online deal sheets with retail customers.

Presentation Builder
Rapidly develop sell-in presentations with slides that auto update using the latest promotion plan data.

Funds Tracker
View available funds at a moment’s notice. Drive more business with your customer and avoid having available funds sit idle.

Each analytical service is designed to either stand alone or work in concert with DemandTec software services to provide a more complete picture.

Account Share Health Analysis
Which accounts are getting less than their fair share? Which accounts are losing share? Which categories are performing and under performing?

Affinity Analysis
Which set of products make up common consumer solution sets? Which item of the solution set is the “anchor” that drives sales of other items?

Deal Comparison Analysis
Which price point would be most effective for a given event? Which deal would be better for my customer’s overall category?

Image Item Analysis
How do I identify key image items for my retail customer? Do image items vary by market?

Post Event Analysis
What percentage of promotions produced a positive ROI? What was the ROI of past promotions? What kinds of events have the highest ROI? What kinds of trade spend have the best returns?

Price Response Analysis
How do individual SKUs respond to a base pricing change? Which items are most and least elastic?

Promotion Response Analysis
Which merchandising drivers are most effective for a specific promotion? Which SKUs are more suited to a specific promotion type?

Uncover Valuable Shopper, Product, and Market Insights to Support More Informed Trade Planning Strategies

Developing a trade plan without the proper up front assumptions can lead to frustration, wasted cycles, and even project failure. DemandTec helps bridge the gap between critical thinking and effective planning with analytical services that address key shopper, product, and market-level insights. Each service is designed to transform consumer data into valuable insights that can serve as the front end of the trade planning process, or be used as a stand-alone project to address a discreet question.

Develop Breakthrough Price and Promotion Strategies Using a Predictive Planning Tool Adopted by Retailers

It’s no surprise that most trade plans are money-losing propositions for many manufacturers. Because the industry lacks the tools and data to affect change, new price and promotion scenarios are based on old plans with flawed assumptions.

DemandTec helps manufacturers bring innovation to the trade planning function by simulating and forecasting the impact of plans never tried before. Both headquarters and account team users can build highly differentiated category-level plans that yield reduced cost-per-incremental, increased trade spend ROI, and profitable total volume.

Achieve Win-Win Planning and Lower Your Cost to Serve Key Customers Through Retail Collaboration

Your trade plan is only as good as your ability to successfully sell it in to your customer. Since numerous leading retailers have also incorporated DemandTec science into their own planning process, engaging in a fact-based, collaborative discussion is a real opportunity today for most manufacturers.

Using DemandTec’s Advanced Deal Management and related services, manufacturers can also efficiently enter, submit, negotiate, and archive electronic deal sheets with participating retailers. This collaborative service delivers consistency throughout the deal management process, ensures every entered deal is acknowledged, and ultimately lowers the cost for manufacturers to serve key retail customers.

Maximize Available Trade Opportunities Through More Timely Retail Performance Measurement

Executing trade plans without taking the time to measure results is like driving blind. The most frequently cited challenges in measuring events include access to performance data, lack of appropriate tools to conduct the analysis, and setting aside the required time to manage the process.

DemandTec addresses these challenges so that executed trade price and promotion events can be measured efficiently and accurately – both during and after the event. Building a rigorous measurement capability into the trade effectiveness process delivers insights to ensure better planning and helps maximize investable dollars.