DemandTec End-to-End Promotion Management™
Helps You Engage With Retail Customers and Lower Your Cost to Serve
- Collaborate with retail customers throughout the promotion management lifecycle
- Drive efficient promotion management practices using powerful software-as-a-service applications
- Maximize total return using DemandTec analytical and integration services
Major retailers have acknowledged that the promotion management process cannot be performed effectively in a vacuum. What was once a mostly isolated and often adversarial approach to planning, executing and measuring promotions has transformed into a highly collaborative, joint engagement between retail and manufacturer partners.
DemandTec End-to-End Promotion Management™ provides the business framework, technology and services to support a truly collaborative promotion management process between a retailer and its supplier community. While these joint planning efforts are generally initiated by the retailer, the adoption of the solution by the entire manufacturer community is considered a requirement for success.
DemandTec End-to-End Promotion Management™ comprises several software and analytical services that work independently or in concert together. Using this collection of capabilities, consumer products manufacturers can engage in effective business planning with retail customers in the most efficient manner possible.
Six integrated software services support DemandTec End-to-End Promotion Management™:
Advanced Deal Management
Build, negotiate, submit and archive online deal sheets with retail customers.
Everyday Price Planning
Understand and predict the impact of everyday price advances and buydowns.
Promotion Planning & Optimization
Understand and predict never-tried-before promotions in a risk-free
planning environment.
Funds Tracker
View available funds at a moment’s notice. Drive more business with your
customer and don’t let available funds sit idle.
Deal/Billing Data Export
Increase timeliness and accuracy of captured deal data across enterprise
systems for better decision making.
Presentation Builder
Rapidly develop sell-in presentations with slides that auto update using the latest
promotion plan data.
Each analytical service is designed to either stand alone or work in concert with DemandTec software services to provide a more complete picture.
Promotion Response Analysis
Quantify and visualize the promotion response due to temporary price reductions,
displays and other advertising drivers.
Post-Event Analysis
Understand executed promotional effectiveness with product and total portfolio metrics.
Collaborate with Retail Customers Throughout the Promotion Management Lifecycle
A typical starting point is focused on deal management, which provides the ability for manufacturers to create, submit, negotiate and archive electronic deal sheets directly with retailers. More advanced initiatives support other parts of the end-to-end promotion management process, including automatically matching bills to invoices, leading to fewer errors and faster deduction clearing cycles.
Many manufacturers have already taken the important step of modeling promotion scenarios fueled by syndicated data with DemandTec planning software services. However, some retailers are taking this process a step further by enabling suppliers to perform what-if analyses based on their own modeled point of sale data accessed through the DemandTec TradePoint Network™. The result: win-win plans based on the same data, same science, and same planning methodology.
This new form of collaboration is made possible by the DemandTec TradePoint Network™ – an online communication platform that allows manufacturers and retailers to jointly plan merchandising and marketing business processes. The DemandTec TradePoint Network™ is included with DemandTec solutions, operating in the background as an online service.
Drive Efficient Promotion Management Practices Using Powerful Software-as-a-Service Applications
Joint business planning and collaboration requires the right tools and technologies to ensure success. Software applications – specifically Software-as-a-Service applications – enable manufacturers and retailers to jointly succeed. This approach helps lower the total cost to serve and ensures rapid adoption by all parties.
Maximize Total Return Using DemandTec Analytical and Integration Services
DemandTec analytical services uncover the deeper business insights that influence and shape pricing and promotion strategies. Each analytical service is designed to either stand alone or work in concert with DemandTec software services to provide a more complete picture. Integration capabilities including the Deal/Billing Data Export service helps maximize the return on your investment.
Get Started Today
Ready to learn what consumer-centric promotion planning can do for your business? Take the next step. For more information, call 1-888-221-6128 or request information online.
Datasheets
"The gains in visibility and efficiency we get from DemandTec’s Deal Management service allow us to spend a greater amount of our efforts and resources on activities that generate additional incremental sales and ultimately value for Hormel, Giant Carlisle and our mutual consumers."
- © 2008 DemandTec, Inc.
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