DemandTec

DemandTec at NRF 2008 - Conference Wrap Up

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Lewis Campbell, Vice President of Merchandising Services at Food Lion, LLC

Lewis talks about how Food Lion analyzed and segmented its customer base, grouped stores with similar customer demographics into clusters and then created a family of banners, including Food Lion, Bloom, Bottom Dollar, Harvey’s and Reid’s. Lewis said this changed the way the company is managed, and moved it to a collaboration model with its suppliers.

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