DemandTec

Two Announcements. One Comprehensive Solution for Retailers.

With two big announcements on June 24th, 2008, DemandTec has created a comprehensive suite of solutions for retailers to become more consumer-centric with merchandising and marketing. A pioneer and leader in price, promotion, and markdown optimization, DemandTec now offers customers the ability to integrate and optimize pricing, promotion, assortment, space, and marketing decisions based on a quantified understanding of consumer behavior.

DemandTec Launches Assortment Optimization

Assortment Optimization, a new software service from DemandTec, helps retailers determine which items should be stocked based on the customers that shop at each store, the competitive environment, and a science-based understanding of whether each item in a category is merely duplicative or truly provides variety and adds incremental sales to the category.

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DemandTec and Precima Agree to Jointly Market Services

Merchandising and Marketing are converging in retail.  More and more retailers have one senior executive responsible for both functions and the most successful retailers will integrate and align direct marketing programs with in-store price, promotion, and assortment plans. To help our customers embed customer segmentation analytics into price, promotion, and assortment optimization and to align with one-to-one marketing, DemandTec has partnered with Precima, leader in customer analytics.

Click here to read the press release