DemandTec

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DemandTec Names Industry Veteran Michael Bromme Senior Vice President – Worldwide Retail Sales

SAN CARLOS, Calif. – September 30, 2008 – DemandTec, Inc. (NASDAQ: DMAN), a leading provider of on-demand optimization solutions for retailers and consumer products manufacturers, today announced that Michael Bromme has been promoted to senior vice president of worldwide retail sales effective immediately. Mr. Bromme reports to Dan Fishback, DemandTec’s president and chief executive officer.

Bromme, who most recently served as vice president of retail sales for the Americas, was instrumental in building DemandTec’s current base of retail customers. He now also assumes responsibility for retail sales in the Asia-Pacific and EMEA markets.

“Michael has demonstrated the experience, dedication and professionalism needed to lead our worldwide retail sales team. For the past four years at DemandTec, he has leveraged his technology, commercial, and leadership skills to drive customer growth and expand our customer relationships. We are confident he will help us build on that success in the future," said Dan Fishback.

Bromme joined DemandTec in September of 2004 as vice president of North American sales. He previously held retail technology sales executive positions at Retek (now Oracle retail), MicroStrategy and Tandem (now a part of Hewlett-Packard). Bromme also has specific price optimization experience at Spotlight Solutions (now Oracle) and IDeaS (now owned by SAS).

About DemandTec
DemandTec (NASDAQ: DMAN) enables retailers and consumer products companies to optimize merchandising and marketing decisions, individually or collaboratively, to achieve their sales volume, revenue, and profitability objectives. DemandTec software services utilize DemandTec’s science-based software platform to model and understand consumer behavior. DemandTec customers include more than 140 leading retail and consumer products manufacturers such as Advance Auto Parts, Best Buy, Circle K Stores, ConAgra Foods, Delhaize America, Dr Pepper Snapple Group, General Mills, Giant-Carlisle, H-E-B Grocery Co., Hormel Foods, Monoprix, Safeway and Sara Lee. Connected via the DemandTec TradePoint Network™, DemandTec customers have collaborated online on more than 1.5 million trade deals. For more information, please visit www.demandtec.com.

DemandTec Safe Harbor
This press release contains forward-looking statements regarding DemandTec's expectations, hopes, plans, intentions or strategies, including statements about DemandTec’s future performance. These forward-looking statements involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements. The risks and uncertainties include those described in DemandTec’s documents filed with or furnished to the Securities and Exchange Commission. All forward-looking statements in this press release are based on information available to DemandTec as of the date hereof, and DemandTec assumes no obligation to update these forward-looking statements.

Media Contact:

Cassandra Moren, DemandTec, Inc.
(650) 226-4690
cassandra.moren@demandtec.com

DemandTec Investor Contact:

Tim Shanahan, DemandTec, Inc.
(650) 226-4603
tim.shanahan@demandtec.com

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