DemandTec

Business and Content Partners

Providing analytics, content, industry expertise, and market insights to complement DemandTec solutions.

	Cannondale Associates Cannondale and DemandTec collaborate to assist retailers and consumer products companies operating in the areas of category management and assortment. Cannondale Associates is a Marketing and Sales Management Consulting and Software Solutions firm. Cannondale serves a broad range of clients, but its primary customer base is leading packaged goods manufacturers. Cannondale undertakes projects which are intended to help manufacturers deal more effectively with their retail customers, including grocery chains, mass merchandisers, drug stores, and convenience stores.
	Emnos DemandTec and Emnos have a strategic alliance to jointly market advanced shopper-centric solutions for retailers and consumer goods companies worldwide.  DemandTec and Emnos' offerings provide retailers and consumer goods companies with strategies, services, insights, and tools to help bring more shoppers into retail stores, increase the frequency of shopper visits, influence shoppers to buy more while they are in a store, and ultimately drive increases in sales, volume, and margin. The Emnos offering comprises all services necessary for its clients to better understand customers' needs and buying behavior and to use this understanding to maximize the relevance of marketing and sales strategies, including analyzing and evaluating customer and transaction data, building actionable customer segmentation models, and developing customer-centric strategies for assortment management, channel management and targeted communication.
	Nielsen DemandTec and Nielsen partner to provide the most holistic Consumer–Centric Merchandising and Marketing solutions to retailers worldwide. DemandTec's Consumer–Centric Merchandising and Marketing applications and the DemandTec Platform are enhanced with Nielsen's global content to provide retailers with comprehensive consumer and market insights.
	Precima DemandTec and Precima join forces to combine Precima's industry-leading expertise in harnessing the full potential of loyalty data to deliver profitable retail strategies with DemandTec's industry-leading expertise in understanding, predicting, and shaping consumer demand combined with price, promotion and assortment optimization. For Precima and DemandTec clients, the joint offering provides the ability to develop a comprehensive understanding of shoppers, and use this understanding to develop, execute and optimize the best possible retail strategies and tactics.