Optimize Assortments by Geographical Region
Localizing assortments to match consumer preferences by region, by zone, and even by store, requires a detailed understanding of consumer demand and the ability to accurately forecast the impact of such decisions.
The right assortment is only right if the prices are right. Because adding and removing items from an assortment changes the price relationships and price gaps on the shelf, optimizing prices of a modified assortment can make all the difference in whether or not the assortment grows the category.
DemandTec Assortment Optimization solutions provide retailers with essential capabilities unavailable from any other single solution provider, including the ability to:
Understand local market demand and preferences
- Analyze the contribution of each brand and SKU on the overall category
- Identify cannibalization and pull-thru effects between brands and SKUs within categories
- Analyze market basket composition and consumer segment preferences to identify the best items to carry in each local market or to target different consumers within a market
Tailor assortments by local market to optimize category performance
- Create assortment zones based on similar demand profiles between otherwise different store groups
- Perform what-if analysis, simulating the effect of discontinuing or adding items to an assortment scenario
- Include price optimization for each scenario to determine final forecasts
For more information about localized assortment optimization, you may contact us via info@demandtec.com or by phone at 650-226-4600 |
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info@demandtec.com
650-226-4600
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Learn more about consumer demand management and optimization from our series of informative whitepapers.
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